A Guide for Sellers

What's your home worth now?

It is my goal to consistently exceed the expectations of savvy Main Line sellers by expertly guiding them through every step of the sales process – from pricing and preparation through negotiating and closing – to ensure a satisfying price and a smooth selling experience.

Step 1:  Your Optimal Selling Price.

The key to selling your home faster and for the most money is setting the right price. I will study comparable home sales to see what the market will say. It is key to consider every angle: did the other homes have renovated bathrooms? Are they on a street sought after by buyers? What does the current inventory of competing homes look like? Then, with your input, I will recommend a figure designed to drive a selling price which will achieve or exceed your “magic number.”

Step 2:  How Do I Get my Home Show-Ready?

Winning the hearts of Main Line buyers starts with creating “curb appeal.” A good cleaning, a fresh splash of color, and a new welcome mat may be all you need to make a great first impression. Or, pursuing a higher price could involve removing clutter, repairs, upgrades, and possibly professional staging of your home.

I will walk you though your options and help you plan and complete the preparations to satisfy your budget and timeline.

Step 3:  The Custom Marketing Campaign

You know that “cookie cutter” solutions don’t get the job done - particularly when it comes to selling your residence to Main Line luxury home buyers.  I prepare a custom sales and marketing campaign for every client.

Well-crafted descriptions, fine architectural photos and video make a personal connection - and a critical difference. By drawing on my professional suite of marketing tools, qualified buyers from here to California and beyond can find their home with ease.

All Major Search Platforms

I will post your listing everywhere your
potential buyers are searching: Facebook, the Multiple Listing Service, Zillow, Realtor.com, and other leading search platforms.

Open Houses & Home Tours

Well-promoted events cultivate interest and a sense of urgency as I introduce your home to motivated buyers and agents.

Making the most of Social Media

The instant your home hits the market, I “build a buzz” among both my Facebook
followers and a boosted audience to drive
buyers to your listing.


I will reach out to a broad professional network to inform and interest more agents and potential buyers.


My emails make every impression count, bringing homes to life for a highly targeted audience of Realtors® and qualified buyers.


I can craft effective, eye-catching brochures, sales sheets and mailers, if that will be an asset for your particular sale.

Step 4:  Closing the Sale

Persuasive marketing attracts buyers. But it’s what comes next that gets you to the settlement table. I will oversee every detail from inquiry through closing to your satisfaction:

  • quickly follow up every inquiry
  • provide timely updates and buyer feedback from showings
  • assess buyer qualifications and respond to each bid
  • cultivate multiple offers
  • negotiate the best price and terms
  • coordinate the home inspection to protect your interests
  • after the inspection, defend your selling price
  • hands-on oversight of every document, detail and deadline
  • ensure that financing and title insurance are finalized
  • bring a careful eye to the final walk-through
  • communicate with all parties to prepare for settlement
  • attend the closing to make sure everything goes smoothly

What's your home worth now?

Let me draft a personalized strategy for your property. I'll send you a detailed comparative market analysis quickly and for free!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Connect with us
Duffy Real estate, inc.
527 Lancaster Ave.
Wayne, PA 19087
Linda Walters, realtor
Associate Broker
PA license # AB069266