The 2 ½ Ways of Choosing A Real Estate Agent
Let’s face it; the residential home buying business is a confusing one for the consumer. Most home buyers start at their computer and look at photos of homes, reading the glowing descriptions and they know, deep down, that they shouldn’t be buying into the hype, but it is oooohh so tempting. There is that perfect 3 bedroom with the new kitchen at just the right price. And there is a phone number to call.
Did you know you are choosing an agent?
Call that number and you have selected :
Door number 1: The Listing Agent or Their Co-Worker
Just a heads up, that agent has an agreement with the seller requiring him or her to do the very best they can to get the best deal for them (not you). But in most cases, that agreement says that if the agent also brings YOU, the buyer, they get paid twice as much.
But let’s say you have read somewhere that you do not want that listing agent, so when you call the number on the sign or the website, you say, “I want to choose my own agent”. Will they do that for you? OF COURSE. The company still gets the full commission and they will refer you to a person in the office to be your agent. Might be the junior person where they get a bigger percentage of her take or it might be whoever is “on the desk” that day. Now that person will be your agent to negotiate against the listing agent, who may well be a big producer in that office with a lot of clout and experience. They might even share an office space or an assistant.
Gee, I wonder if that might have an impact on the deal you are able to strike?
So maybe you decide that’s not for you, and you start the home buying process by researching AGENTS rather than houses, and looking for agents that have a reputation for doing a good job for buyers.
You have selected:
Door number 2: Your Own Agent
Door #2 ½
So what is the extra half step you can take to select an agent to help you buy a home? It is when you select a buyer’s agent who never represents both sides of the deal, called an Specialized Buyers Agent.
BINGO: You have selected Door number 2 ½: A Buyers Agent with no Conflicts of Interest
This is a special type of buyer’s agent. Sage Realty is a specialized agency. We only represent one side of any transaction. After many years of only representing buyers, we had clients ready to move on who wanted our help. We decided to list homes for past and present clients, and later we added the full service of helping all sellers. After all those years of focusing on all the nuances of buyer representation; the lender quagmire, builder reputations, inspectors with no training, contract pitfalls, school rankings, etc. etc. etc, we not only offer high quality buyer representation we also bring a special perspective to selling. As a buyers agent we ferret out all the good houses, advise you on the best ways to make offers, inspect the home critically and are tenacious in getting you the right contract terms. But we never represent buyers looking at our listings (or sellers where we are bringing the buyer). No conflicts of interest in our office. None.
At Sage you are guaranteed personalized service. We are looking for the best way to serve you. If you are buying, selling or both. Take the extra half step and
Contact Sage, The Main Line’s Specialized Buyers Agency.
“Listing and buyers agents can set up house tours, but unlike the listing agent who represents the seller, a buyer’s agent protects the buyer’s interests during the crucial negotiating and closing process. The agent bargains with the seller on the selling price, facilitates the home inspection, negotiates contingencies and assists the buyer through the closing paperwork. Shopping without a buyer’s agent is a little like grilling tenderloin without a meat thermometer; you might not know there’s a problem until you’re sitting at the table.” HGTV Frontdoor.com