An Exclusive Buyer's Agent Knows the Truth Location This house looks great from the pictures. A buyer's agent digs deeper for the truth.    Look at the location. .  Next to an office building,  across the street from a McDonald's, on a very busy road.   Some thoughts on location versus value from industry experts... "Homes on a busy road are almost always priced below similar properties. On average, real estate appraiser Wayne Wallace says he deducts 10 to 12 percent for a property on a main thoroughfare."   L. Barnhardt Cech,  The Washington Post  "Pricing (though important with all homes) is extremely important with homes that are on busy streets. The home has to present a great value to the buyer who most times would rather be buying a home that is on a less busy street. Usually the difference in pricing is someplace between 6% and 16% depending on what type of traffic is traveling on your busy street and at what times." RealEstateABC.com  "Even for buyers and owners who don’t have school-age children, good schools can ensure consistent demand for properties — and strong prices. Taxes are also a big factor when talking about schools and home prices because in many states property taxes fund education."  E. Peck, Wall Street Journal